Great design starts with understanding your brand
Surface pattern design, creative direction and production expertise for brands, retailers and suppliers across Scandinavia and beyond.
I help businesses create collections that feel authentic, commercially relevant and ready for production—from the very first idea to the final repeat.
From first ideas to production-ready artwork—and everything in between.
The best designs do not begin with colours or motifs.
They begin with understanding your customer.
For more than a decade I have helped retailers, suppliers and brands translate ideas into commercially successful collections.
Sometimes that means developing an entirely new concept. Sometimes it means refining an existing design until it finally feels right.
More than BEAUTIFUL patterns
My role is never to create my style. It is to help you express yours.
Thoughtfully created.
Beautifully produced.
Thoughtfully created. Beautifully produced.
Every design is guided by one simple question:
Does this feel true to the brand?
Combining hand-drawn creativity with practical production knowledge, I create artwork that not only looks beautiful but is thoughtfully prepared for manufacturing.
Having worked with Scandinavian retailers and suppliers for more than ten years, I’ve learned that the little details matter too — from balanced repeats to colours and carefully prepared files.
Because great design should feel effortless — from the very first sketch to the finished product.
Creative Partner
Need an experienced designer without hiring one full-time?
I become an extension of your team whenever you need fresh ideas, extra creative capacity or another experienced perspective.
How I can help
Scandinavian Design Review
Not every design translates equally well across markets.
With more than a decade of experience creating collections for Scandinavian retailers, I review artwork and collections through the eyes of the Nordic customer, helping brands and suppliers feel confident before presentations or production.
Design Refinement
Already have a design that is almost there?
Sometimes a few thoughtful adjustments make all the difference.
From Idea to Production
Launching a new product or looking for the right manufacturing partner?
I help businesses navigate the journey from concept to production, making the process clearer, smoother and more confident.
Concept Development
From customer insights and moodboards to complete seasonal collections, I help shape ideas into cohesive concepts your customers immediately understand.
Surface Pattern Design
Original artwork created specifically for your brand, your customer and your products—from one hero print to complete coordinated collections.
The Collection Room
Looking for ready-to-license artwork?
My private Collection Room offers exclusive surface patterns available for licensing or buyout, making it easy to find designs that are ready for your next collection.
Trend & Colour Direction
Need inspiration for the next season?
I help identify colours, motifs and themes that fit your customer, your market and your brand.
Let us create something that feels right.
Every collaboration begins with a conversation. Whether you need a single print, a complete collection or an experienced creative partner, I would love to hear about your next project.